Now that the STAAR exam requires students to understand
"how words, images, graphics and sounds work together in various forms to
impact meaning," English and rhetoric teachers are exploring innovative
ways of reaching their students. And that is exactly what one of the teachers
at Bedichek is doing. In addition to assigning a project that asked her kids to
create advertisements using persuasive techniques (bandwagon, testimonials,
etc), she asked if someone from our agency would speak to the kids on how these
principals play out "in the real world." We were delighted to help.
To begin, we started with
a quick overview of why we were asked to come and what our presentation was
going to cover, but we didn't tell the kids who we were. Instead, we created a
little exercise on the importance of perception and asked the kids to keep
these three questions in mind: (1) Who has more years of education? (2) Who was
born in another country? and (3) How old are we? [They were pretty good at
guessing!] Then we covered examples using the brands and people important
to them -- Air Jordan Shoes, Taco C, and you know, Justin Bieber.
Below are pictures of the
kids leaving for their next class and a few samples of the advertising projects
they completed. It was a great experience and we're excited about doing more of
the same soon.
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