By Victoria Sullivan, Senior Account Manager
The 97 Degrees West team, an international, award-winning advertising, marketing and branding agency has found a way to give back to the Austin community beyond a donation with a monetary value by announcing that they will be the sole provider of creative services for the Austin Affiliate of Susan G. Komen® through 2014.
Discovering this unexpected way to give back, Vera Fischer, 97 Degrees West President, learned that Susan G. Komen Austin® wanted to consolidate all of their advertising and graphic design projects with one agency in the Austin area. “We didn’t want to just write a check. We wanted to give back to the community in a more meaningful and personal way that could provide benefits and support for the charity now and in many years to come and this was the perfect opportunity to do so.” Vera Fischer stated.
In addition to the optimal timing of this opportunity, the core values of what Komen Austin was founded upon aligned with what the 97 Degrees West team was looking for in a local charity partner. Komen Austin raises money to fund breast cancer screenings, education and medical services to women residing in a 5-county service area in and around Central Texas. In fact, 75% of every dollar raised funds local breast health services and 25% is entirely dedicated to research.
While donating hundreds of hours of marketing expertise to the organization, 97 Degrees West has also been put in charge of rebranding Komen Austin for 2014. Executive director of Komen Austin, Christy Casey-Moore said, “We’re thrilled to have the 97 Degrees West team on board and have their expertise lead our creative design efforts for 2013 and 2014.”
About Susan G. Komen Austin
One out of eight women will have to fight breast cancer in her lifetime. That’s why, since 1999, Susan G. Komen® Austin has been hard at work here in the Austin area raising money to provide breast cancer screening, education and medical services as well as financial and emotional support. In fact, 75 percent of the money we raise each year is put to work right here in Bastrop, Caldwell, Hays, Travis and Williamson counties to improve the lives of everyone affected by this deadly disease. The remaining funds are entirely dedicated to research. For more information about the organization, please call 512-473-0900 or visit www.komenaustin.org.